Donna Russell

Donna is a seasoned accountant and business advisor based in London with over 30 years of experience, specialising in providing financial direction and strategic advisory solutions to SMEs. Donna holds a BA (Hons) and is an ACA-certified professional, having established a solid reputation for delivering tailored financial guidance and strategic advice across diverse industries. With a keen eye for detail and the ability to communicate complex financial matters, she helps business owners and management teams gain clarity and control over their economic landscape. Throughout her career, Donna has worked with a wide range of businesses, helping them overcome financial challenges and achieve sustainable growth. She is known for her hands-on approach, working closely with business owners to understand both their strategic goals and financial intricacies. Her advisory firm, Nexa FD, specialises in providing strategic advisory, virtual FD and fractional CFO services to businesses that need help with financial management and achieving long-term growth and profitability. “I believe that every business deserves a clear financial path to success. My mission is to simplify the complex, enabling business owners to take charge of their future with confidence and clarity.”